By: Kathy Hansen
Creativity can sometimes be stimulated by getting out of the classroom and instead, physically moving. In December, to relieve some stress before final exams, Dr. Sasser’s MKTG 369 Advertising students, as well as a few of her international Korean students and Student Advertising Association members converged from various locations around campus. Lead by one of our own EMU Dance experts, these students stirred a 2012 creative tsunami with their Gangnam Style flash mob.
Dr. Sasser’s students had been discussing the impact of socio-cultural and pop cultural social media trends throughout the semester. One brave student, Brianna McKoy, initially demonstrated the moves to the viral video earlier in the term. This sparked an epiphany and, with a bit of encouragement by University Marketing, the students demonstrated Gangnam Style in the hallway of the College of Business during one of the last class sessions in the semester.
In a scene lead by some savvy dancers, the undergraduate advertising students strutted their Gangnam Style moves while dressed in Korean-inspired t-shirts, with the possibility of earning bonus points. Breaking out of the classroom confines allowed these students to enthusiastically turn into a dancing flash mob in the second floor hallway, to the surprise of onlookers from three floors of the Owen College of Business. With minimal practice, the students mastered a key promotional engagement technique and had fun too!
This flash mob stands as an example to the importance of thinking outside the box to induce creativity. Sometimes, something as simple at getting out of the classroom walls and into the hallway where students are free to move (and dance) can have a significant influence on their thinking patterns.